The idea

Four colours for the four things people do on Interartive — learn, create, grow, and gather live — carried by neutral letters that take the contrast of whatever they sit on. The dots on the i’s are touch points: in the interactive logo, touching one sends ripples out in all four colours, because every experience starts with a touch.

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Mark and favicon

The lowercase i with the four-colour touch point. Used for the favicon, app icons, Frame View and small spaces.

Use it well

• Typeface: Montserrat ExtraBold for the wordmark, Montserrat Bold with wide tracking for “Creative | Digital | Engagement”.
• Keep the letter colours in their places. Neutral letters are ink on light backgrounds and white on dark or photographic ones (with the soft shadow).
• Give it room: at least the height of the letter “n” on every side. Never stretch, outline or recolour the coloured letters.
• The interactive logo is for screens where people can touch it: the homepage, Frame View idle screens, events and this page.

Downloads